Information Collection and Use

Please feel safe while visiting our website which is developed and managed by Hop Wo Enterprise Limited. We understand that you care how information about you is used and shared, and we appreciate your trust in us to handle your information carefully and sensibly. Your use of this website constitutes your acceptance of this Privacy Policy and your consent to the practices it describes. The information we learn from customers helps us personalize and continually improve the shopping experience at Hop Wo Enterprise Limited. Here are the types of information we collect: 

Non-Personally Identifiable Information: 

As with most websites, when you visit HOP WO ENTERPRISE LIMITED, certain anonymous information about your visit is automatically collected and later analyzed, which may include the following: computer and connection information such as the type of browser you use, the server name, operating system, platform and IP address through which you access the internet; the date and time you access the site; purchase history (which we sometimes aggregate with similar information from other customers to create special features, such as Top Sellers and Most Popular); the full URL (Uniform Resource Locator) clickstream to, through and from our Web site; cookie numbers; products you viewed or searched for; and the number of sessions held on our Web site. During some visits, we may use software tools such as JavaScript to measure and gather session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as clicks, rollovers and scrolling), and methods used to browse away from the page. This information is not personally identifiable. 

Personally Identifiable Information (PII): 

Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you. For example, your name, address, telephone/fax number, credit card number, email address or any information you submitted to us that identifies you individually. PII may be collected by HOP WO ENTERPRISE LIMITED if you choose to communicate with us through email, via this website, by telephone, in writing, by placing an order, by completing a user registration form or online survey, by creating an address book or using our Shopping Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. You can visit and browse HOP WO ENTERPRISE LIMITED without revealing personally identifiable information about yourself. 

Use of Personally Identifiable Information: 

Hop Wo Enterprise Limited may use PII collected primarily for such purposes as helping to establish and verify the identity of users; opening, maintaining, administering and servicing user accounts; processing, servicing or enforcing transactions and sending related communications; providing services and support to user; improving the website, including tailoring it to users preferences; providing users with service or product updates, promotional notices and offers; responding to your questions, inquiries, comments and instructions; maintaining the security and integrity of our systems. 

Use of Cookies: 

We may obtain non-personally identifiable information by placing a "cookie" on your computer hard drive so we can recognize you as a return user and personalize your experience. A cookie is a piece of data that enables us to track and target your preferences. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or session cookies to help you shop. These cookies will expire when you place an order. As with most internet browsers, you can erase this information from your computer's share drive, block all cookies or even receive a warning before a cookie is placed on your system. Click on your browser's Help button for more information. If you reject our cookies, you may still use our site, but you may be limited in the use of many of our features, including the shopping cart and checkout areas. Some of our business partners may also use cookies on our site; however, we have no access to, or control over, these cookies and do not accept any responsibility for such use. 

Sharing with Third-Party Marketers: 

We do not rent, share or sell your personal information to third-party marketers. Should this policy change in the future, we will not do so without your prior consent. 

This web site contains links to other sites if so. Please be aware that we, Hop Wo Enterprise Limited, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.